(Werner Sauer Sr. - Owner & Manager)einszett was founded in 1936 in the city of Köln, Germany by Werner Sauer Sr. who believed it was possible to create a better car polish than was currently available.
Mr. Sauer stood apart from his competitors based on a simple philosophy that remains until this day: produce a premium quality formula without compromises and offer excellent service.
Mr. Sauer named his successful formula einszett (translated as "1Z") based on the number-letter designation assigned to car license plates registered in Köln.
It wasn't too long when the product range had expanded into a complete line of car care products for end-users, professional detailers, paint and body shops, and factory use.
einszett remains a private firm owned and operated by the Sauer family. The company may have grown since the early days but the philosophy hasn't changed and the company is still a small crafter at heart. While we may be smaller relative to other car care product companies, it remains our advantage allowing us to be innovative and remain focused on the original mission.
But why should you choose einszett? Here are some reasons why...
Results
Achieve results that will exceed your expectations and last longer than you'd expect. Whether you need to correct paint issues, achieve a deeper gloss or revive faded plastic, einszett has a product for you that will accomplish the results you want. We are not in the business of making surface dressings but rather products that condition, restore and preserve your vehicle for years of enjoyment and value protection.
Best Value
When looking at cost-per-use, einszett meets or beats the competition, including low cost brands that seem cost effective but end up costing more in the form of more material used and shorter protection. They can also require more time to achieve the same results that einszett products provide.
Every einszett product is concentrated with only the best ingredients so you use less product to achieve maximum results in less time.
Professionals that require cost effective products in order to run their businesses efficiently appreciate einszett. But you don't have to be a professional to enjoy the fantastic value because the entire range of einszett is made with the same quality and value.
Environmentally Friendly
einszett does not use caustic ingredients and all products meet strict European environmental regulations..
However, don't think you'll get a product that isn't as effective. einszett has been a leader in environmentally friendly products for decades due to strict German environmental regulations and has employed its knowledge to produce the most effective products utilizing the latest in new technologies and ingredients.
What you get are products that meet or exceed regulations and still outperform many other brands.
Detailers and shop owners can be assured that the products they are using meet VOC regulations so you can focus on business and not regulation standards.
Quality Assurance
einszett remains a family owned company that makes all of its products in-house. We are not owned by a large corporation that has its products made by someone else so you can expect every einszett product will meet our strict quality assurance standards. In fact, einszett has been recognized and certified by the most stringent standards by the ISO, the largest organization for international standardization in quality assurance and environmental management.
